- CEO Anthony Noto bought 13,888 shares at $18.06 on June 17 — his fifth open-market purchase of 2026, bringing his total stake to 11,960,507 shares.
- On the same day, CTO Jeremy Rishel sold 102,123 shares at $17.78 ($1.82M) under a Rule 10b5-1 tax-withholding plan — 7x the dollar value of Noto’s buy.
- Wall Street consensus sits at “Hold” with a $22.56 target; the stock trades around $17.42, roughly 46% below its 52-week high of $32.73.
CTO Sale: $1.82M (102,123 shares)
SOFI Stock Gets a CEO Bid — and a CTO Exit on the Same Day
On June 17, CEO Anthony Noto purchased 13,888 shares of SOFI stock at an average of $18.0578 per share, totaling $250,066.73. It was his fifth insider purchase of 2026, and he now holds 11,960,507 shares.
The move sent SOFI stock up more than 3% by the close and extended gains overnight. Retail message volume on Stocktwits jumped roughly 69% in 24 hours.
The enthusiasm deserves a qualifier: on the same trading day, CTO Jeremy Rishel sold 102,123 shares at $17.78 — a $1.82 million transaction. That sale was executed under a pre-arranged Rule 10b5-1 plan to cover tax withholding on vested equity awards, not a discretionary exit. Still, the dollar outflow from insiders on June 17 was roughly seven times the dollar inflow.
What the Numbers Actually Say About SOFI Stock
The stock’s technicals remain unflattering. SOFI stock trades below both its 50-day moving average ($16.90) and its 200-day moving average ($20.59), and sits about 46% below its 52-week high of $32.73. Year-to-date, shares are down more than 35%.
The most recent quarterly earnings were not the problem. Revenue came in at $1.09 billion against a consensus estimate of $1.05 billion — up 42.6% year over year. EPS of $0.12 matched the consensus. Full-year 2026 EPS guidance stands at $0.60.
Analyst sentiment is muted. Truist cut its price target from $20 to $17 on May 12. TD Cowen dropped from $24 to $18 on April 30. Deutsche Bank reaffirmed a “Hold” at $18. Keefe, Bruyette & Woods holds an “Underperform” at $17. Of 21 analysts tracked by MarketBeat, eleven say “Hold,” three say “Sell,” and seven say “Buy” — with a consensus target of $22.56, implying ~30% upside from current levels that the market has consistently refused to close.
On the product side, SoFi recently launched SoFiUSD, a dollar-backed stablecoin integrated directly into its banking app. The company also offered retail investors access to the SpaceX IPO and benefits from the elimination of the Pattern Day Trader rule. These are real catalysts. Whether they reprice the stock or just generate press releases is the open question.
Noto’s repeated buying is real capital at risk — $250,000 is not a rounding error for optics. But his fifth purchase this year has not stopped SOFI stock from trading 46% below its 52-week high, which means either the market is wrong or Noto’s conviction is being tested. The 10b5-1 CTO sale is technically routine, but the dollar asymmetry on June 17 — $1.82M out vs. $250K in — is not something to paper over. The unresolved tension: SOFI stock trades at a P/E of 39.59 on $0.12 quarterly EPS, a multiple that prices in significant growth acceleration the analyst community is not yet willing to price in at current targets.
Annual investor meeting on June 18, 2026 — any revision to FY2026 EPS guidance of $0.60 or updated member growth figures would be the first hard data point to test whether Noto’s five purchases reflect information or conviction.
Methodology: This brief uses TickerRead’s AI-assisted source-checking workflow and is built from public, source-linked market information. Methodology | Editorial Policy
Disclaimer: This post is for informational purposes only and does not constitute investment advice. All investment decisions and their outcomes are solely the responsibility of the reader.
Sources: Stocktwits, MarketBeat